About the Use of Data Bases for Data Mining in Direct Marketing - researchr publication

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Christiane Schatte, Petra Perner. About the Use of Data Bases for Data Mining in Direct Marketing. In Petra Perner, editor, Advances in Data Mining. 11th Industrial Conference, ICDM 2011, New York, USA, September/August 2011, Workshop Proceedings, Workshop on Case-Based Reasoning, Workshop on Data Mining in Agriculture, Workshop on Data Mining in Marketing. pages 113-118, IBaI Publishing, 2011.

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