Fans with Benefits - Posting User-Generated Content on Brand-Owned Social Media Channels

Jawin Schell, Christopher Zerres. Fans with Benefits - Posting User-Generated Content on Brand-Owned Social Media Channels. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 9th International Conference, HCIBGO 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13327 of Lecture Notes in Computer Science, pages 112-126, Springer, 2022. [doi]

Abstract

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