Daniel Schellong, Jan Kemper, Malte Brettel. Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. pages 24, 2017. [doi]
Abstract is missing.