Michael Schermann, Tilo Böhmann, Michael Prilla, Thomas Herrmann, Helmut Krcmar. Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services. In Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar, editors, Implementing International Services. Gabler Research, pages 101-118, Gabler, 2012. [doi]
Abstract is missing.