Ragnar Schierholz, Alexander Ostrowski, Susanne Glissmann, Lutz Kolbe, Walter Brenner. Performance Measurement of Mobile Marketing in Multi-Channel Environments. In 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia. pages 301-307, IEEE Computer Society, 2005. [doi]
Abstract is missing.