Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk - researchr publication authors

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Micha Schildmann, David Bendig, Malte Brettel. Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk. In Jan vom Brocke, Shirley Gregor, Oliver Müller 0001, editors, 27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019, Stockholm and Uppsala, Sweden, June 8-14, 2019. 2019. [doi]

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