Micha Schildmann, David Bendig, Malte Brettel. Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk. In Jan vom Brocke, Shirley Gregor, Oliver Müller 0001, editors, 27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019, Stockholm and Uppsala, Sweden, June 8-14, 2019. 2019. [doi]
@inproceedings{SchildmannBB19,
title = {Creating Business Value through Social Media: an Investigation of the Dynamic Relationship between Social Media, Brand equity and Firm Risk},
author = {Micha Schildmann and David Bendig and Malte Brettel},
year = {2019},
url = {https://aisel.aisnet.org/ecis2019_rip/8},
researchr = {https://researchr.org/publication/SchildmannBB19},
cites = {0},
citedby = {0},
booktitle = {27th European Conference on Information Systems - Information Systems for a Sharing Society, ECIS 2019, Stockholm and Uppsala, Sweden, June 8-14, 2019},
editor = {Jan vom Brocke and Shirley Gregor and Oliver Müller 0001},
}