Launch Strategies of Digital Platforms: Platforms with switching and non-switching Users - researchr publication authors

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Nina-Birte Schirrmacher, Jan Ondrus, Thomas Kude. Launch Strategies of Digital Platforms: Platforms with switching and non-switching Users. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. pages 43, 2017. [doi]

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