Nina-Birte Schirrmacher, Jan Ondrus, Thomas Kude. Launch Strategies of Digital Platforms: Platforms with switching and non-switching Users. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. pages 43, 2017. [doi]
@inproceedings{SchirrmacherOK17,
title = {Launch Strategies of Digital Platforms: Platforms with switching and non-switching Users},
author = {Nina-Birte Schirrmacher and Jan Ondrus and Thomas Kude},
year = {2017},
url = {http://aisel.aisnet.org/ecis2017_rp/43},
researchr = {https://researchr.org/publication/SchirrmacherOK17},
cites = {0},
citedby = {0},
pages = {43},
booktitle = {25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017},
editor = {Isabel Ramos and Virpi Tuunainen and Helmut Krcmar},
isbn = {978-989-207655},
}