Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search

Darius Schlangenotto, Dennis Kundisch. Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]

Authors

Darius Schlangenotto

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Dennis Kundisch

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