Darius Schlangenotto, Dennis Kundisch. Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]
@inproceedings{SchlangenottoK16,
title = {Read this Paper! A field Experiment on the Role of a Call-to-Action in Paid Search},
author = {Darius Schlangenotto and Dennis Kundisch},
year = {2016},
url = {http://aisel.aisnet.org/ecis2016_rp/63},
researchr = {https://researchr.org/publication/SchlangenottoK16},
cites = {0},
citedby = {0},
booktitle = {24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016},
}