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Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search

Darius Schlangenotto, Dennis Kundisch. Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search. In Jan Marco Leimeister, Walter Brenner, editors, Towards Thought Leadership in Digital Transformation: 13. Internationale Tagung Wirtschaftsinformatik, WI 2017, St.Gallen, Switzerland, February 12-15, 2017. 2017. [doi]

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