Darius Schlangenotto, Dennis Kundisch. Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. 2017. [doi]
Abstract is missing.