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Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans

Christian Schlereth, Bernd Skiera, Fabian Schulz. Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans. European Journal of Operational Research, 269(3):1165-1179, 2018. [doi]

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