Culture Clash in Internet Marketing: Implications for Marketing Practices

Ann Schlosser, Alaina Kanfer. Culture Clash in Internet Marketing: Implications for Marketing Practices. In Michael J. Shaw, Robert W. Blanning, Troy J. Strader, Andrew B. Whinston, editors, Handbook on Electronic Commerce. pages 195-211, Springer, 2000. [doi]

Abstract

Abstract is missing.