Lennard Schmidt, Erik Maier. Assessing Ad Attention through Clustering Viewport Trajectories. In Joey F. George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer, editors, Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020. [doi]
Abstract is missing.