Influencing Factors Increasing Popularity on Facebook - Empirical Insights from European Users - researchr publication authors

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Rainer Schmidt, Michael Möhring, Ralf-Christian Härting, Christopher Reichstein, Barbara Keller. Influencing Factors Increasing Popularity on Facebook - Empirical Insights from European Users. In Witold Abramowicz, Rainer Alt, Bogdan Franczyk, editors, Business Information Systems - 19th International Conference, BIS 2016, Leipzig, Germany, July, 6-8, 2016, Proceedings. Volume 255 of Lecture Notes in Business Information Processing, pages 383-394, Springer, 2016. [doi]

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