Influencing Factors Increasing Popularity on Facebook - Empirical Insights from European Users

Rainer Schmidt, Michael Möhring, Ralf-Christian Härting, Christopher Reichstein, Barbara Keller. Influencing Factors Increasing Popularity on Facebook - Empirical Insights from European Users. In Witold Abramowicz, Rainer Alt, Bogdan Franczyk, editors, Business Information Systems - 19th International Conference, BIS 2016, Leipzig, Germany, July, 6-8, 2016, Proceedings. Volume 255 of Lecture Notes in Business Information Processing, pages 383-394, Springer, 2016. [doi]

@inproceedings{SchmidtMHRK16,
  title = {Influencing Factors Increasing Popularity on Facebook - Empirical Insights from European Users},
  author = {Rainer Schmidt and Michael Möhring and Ralf-Christian Härting and Christopher Reichstein and Barbara Keller},
  year = {2016},
  doi = {10.1007/978-3-319-39426-8_30},
  url = {http://dx.doi.org/10.1007/978-3-319-39426-8_30},
  researchr = {https://researchr.org/publication/SchmidtMHRK16},
  cites = {0},
  citedby = {0},
  pages = {383-394},
  booktitle = {Business Information Systems - 19th International Conference, BIS 2016, Leipzig, Germany, July, 6-8, 2016, Proceedings},
  editor = {Witold Abramowicz and Rainer Alt and Bogdan Franczyk},
  volume = {255},
  series = {Lecture Notes in Business Information Processing},
  publisher = {Springer},
  isbn = {978-3-319-39425-1},
}