Alex Schoepf. Best Practices für Marketing-Automation-Einsteiger. Wirtschaftsinformatik & Management, 13(4):280-289, 2021. [doi]
@article{Schoepf21,
title = {Best Practices für Marketing-Automation-Einsteiger},
author = {Alex Schoepf},
year = {2021},
doi = {10.1365/s35764-021-00347-6},
url = {https://doi.org/10.1365/s35764-021-00347-6},
researchr = {https://researchr.org/publication/Schoepf21},
cites = {0},
citedby = {0},
journal = {Wirtschaftsinformatik & Management},
volume = {13},
number = {4},
pages = {280-289},
}