Customer Relationship Management

Jens Schulze, Volker Bach, Hubert Ă–sterle. Customer Relationship Management. HMD - Praxis Wirtschaftsinform., 212:113-129, 2000. [doi]

@article{SchulzeBO00,
  title = {Customer Relationship Management},
  author = {Jens Schulze and Volker Bach and Hubert Ă–sterle},
  year = {2000},
  url = {http://hmd.dpunkt.de/212/09.html},
  researchr = {https://researchr.org/publication/SchulzeBO00},
  cites = {0},
  citedby = {0},
  journal = {HMD - Praxis Wirtschaftsinform.},
  volume = {212},
  pages = {113-129},
}