"I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention - researchr publication authors

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Melanie Schwede, Naim Zierau, Andreas Janson, Maik Hammerschmidt, Jan Marco Leimeister. "I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]

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