Melanie Schwede, Naim Zierau, Andreas Janson, Maik Hammerschmidt, Jan Marco Leimeister. "I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
@inproceedings{SchwedeZJHL22,
title = {"I Will Follow You!" - How Recommendation Modality Impacts Processing Fluency and Purchase Intention},
author = {Melanie Schwede and Naim Zierau and Andreas Janson and Maik Hammerschmidt and Jan Marco Leimeister},
year = {2022},
url = {https://aisel.aisnet.org/icis2022/digital_commerce/digital_commerce/5},
researchr = {https://researchr.org/publication/SchwedeZJHL22},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022},
editor = {Niels Bjørn-Andersen and Roman Beck and Stacie Petter and Tina Blegind Jensen and Tilo Böhmann and Kai Lung Hui and Viswanath Venkatesh},
publisher = {Association for Information Systems},
}