Kevin Schwehm, Jana-Kristin Prigge. Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns by Social Media Influencers. In Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener 0001, Lazar Rusu, Tuure Tuunanen, editors, 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022. 2022. [doi]
@inproceedings{SchwehmP22,
title = {Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns by Social Media Influencers},
author = {Kevin Schwehm and Jana-Kristin Prigge},
year = {2022},
url = {https://aisel.aisnet.org/ecis2022_rip/57},
researchr = {https://researchr.org/publication/SchwehmP22},
cites = {0},
citedby = {0},
booktitle = {30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022},
editor = {Roman Beck and Dana Petcu and Marin Fotache and Sabine Matook and Remko Helms and Martin Wiener 0001 and Lazar Rusu and Tuure Tuunanen},
}