Kevin Schwehm, Jana-Kristin Prigge. Give IT Away and Get IT Back? On the Role and Nature of Giveaway Campaigns by Social Media Influencers. In Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener 0001, Lazar Rusu, Tuure Tuunanen, editors, 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022. 2022. [doi]
Abstract is missing.