D. Sculley, Robert G. Malkin, Sugato Basu, Roberto J. Bayardo. Predicting bounce rates in sponsored search advertisements. In John F. Elder IV, Françoise Fogelman-Soulié, Peter Flach, Mohammed Zaki, editors, Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009. pages 1325-1334, ACM, 2009. [doi]
Abstract is missing.