Tracking the digital footprints of customers: how firms can improve their sensing abilities to achieve business agility

Christoph Seebach, Immanuel Pahlke, Roman Beck. Tracking the digital footprints of customers: how firms can improve their sensing abilities to achieve business agility. In Virpi Kristiina Tuunainen, Matti Rossi, Joe Nandhakumar, editors, 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9-11, 2011. pages 258, 2011. [doi]

Abstract

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