Do Store Brands Aid Store Loyalty?

Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar. Do Store Brands Aid Store Loyalty?. Management Science, 62(3):802-816, 2016. [doi]

Authors

Satheesh Seenivasan

This author has not been identified. Look up 'Satheesh Seenivasan' in Google

K. Sudhir

This author has not been identified. Look up 'K. Sudhir' in Google

Debabrata Talukdar

This author has not been identified. Look up 'Debabrata Talukdar' in Google