Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar. Do Store Brands Aid Store Loyalty?. Management Science, 62(3):802-816, 2016. [doi]
@article{SeenivasanST16,
title = {Do Store Brands Aid Store Loyalty?},
author = {Satheesh Seenivasan and K. Sudhir and Debabrata Talukdar},
year = {2016},
doi = {10.1287/mnsc.2014.2133},
url = {http://dx.doi.org/10.1287/mnsc.2014.2133},
researchr = {https://researchr.org/publication/SeenivasanST16},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {62},
number = {3},
pages = {802-816},
}