Transforming Tourism Destinations' Marketing Strategies by Understanding Tourists' Satisfaction

Nur Shamilla Selamat, Alex Tze Hiang Sim, Jee Mei Hee. Transforming Tourism Destinations' Marketing Strategies by Understanding Tourists' Satisfaction. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 56, 2017. [doi]

Abstract

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