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Utilization of Customer Relationship Management (CRM) theory, prototype and tools for improved strategic marketing in HE

Neroida Selimi, Marika Apostolova Trpkovska, Lejla Abazi-Bexheti, Majlinda Fetaji. Utilization of Customer Relationship Management (CRM) theory, prototype and tools for improved strategic marketing in HE. In 7th Mediterranean Conference on Embedded Computing, MECO 2018, Budva, Montenegro, June 10-14, 2018. pages 1-4, IEEE, 2018. [doi]

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