An Evolutionary Model of Brand Competition

Abhijit Sengupta, Danica Greetham, Michael Spence. An Evolutionary Model of Brand Competition. In First IEEE Symposium on Artificial Life, ALIFE 2007, Honolulu, Hawaii, USA, April 1-5, 2007. pages 100-107, IEEE, 2007. [doi]

Authors

Abhijit Sengupta

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Danica Greetham

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Michael Spence

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