Abhijit Sengupta, Danica Greetham, Michael Spence. An Evolutionary Model of Brand Competition. In First IEEE Symposium on Artificial Life, ALIFE 2007, Honolulu, Hawaii, USA, April 1-5, 2007. pages 100-107, IEEE, 2007. [doi]
@inproceedings{SenguptaGS07,
title = {An Evolutionary Model of Brand Competition},
author = {Abhijit Sengupta and Danica Greetham and Michael Spence},
year = {2007},
doi = {10.1109/ALIFE.2007.367784},
url = {http://dx.doi.org/10.1109/ALIFE.2007.367784},
researchr = {https://researchr.org/publication/SenguptaGS07},
cites = {0},
citedby = {0},
pages = {100-107},
booktitle = {First IEEE Symposium on Artificial Life, ALIFE 2007, Honolulu, Hawaii, USA, April 1-5, 2007},
publisher = {IEEE},
isbn = {1-4244-0701-X},
}