Financing as a Marketing Strategy

S. Hun Seog, Yong J. Hyun. Financing as a Marketing Strategy. Marketing Science, 28(3):526-540, 2009. [doi]

@article{SeogH09,
  title = {Financing as a Marketing Strategy},
  author = {S. Hun Seog and Yong J. Hyun},
  year = {2009},
  doi = {10.1287/mksc.1080.0423},
  url = {http://dx.doi.org/10.1287/mksc.1080.0423},
  researchr = {https://researchr.org/publication/SeogH09},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {28},
  number = {3},
  pages = {526-540},
}