S. Hun Seog, Yong J. Hyun. Financing as a Marketing Strategy. Marketing Science, 28(3):526-540, 2009. [doi]
@article{SeogH09, title = {Financing as a Marketing Strategy}, author = {S. Hun Seog and Yong J. Hyun}, year = {2009}, doi = {10.1287/mksc.1080.0423}, url = {http://dx.doi.org/10.1287/mksc.1080.0423}, researchr = {https://researchr.org/publication/SeogH09}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {28}, number = {3}, pages = {526-540}, }