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Does Lying Lead to More Viewers? The Effects of Lying on TV Ratings

Seyoung Seol, Jorge Mejia. Does Lying Lead to More Viewers? The Effects of Lying on TV Ratings. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

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Seyoung Seol

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Jorge Mejia

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