Nikki Serapio, B. J. Fogg. Designing for video engagement on social networks: a video marketing case study. In Samir Chatterjee, Parvati Dev, editors, Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings. Volume 350 of ACM International Conference Proceeding Series, pages 39, ACM, 2009. [doi]
@inproceedings{SerapioF09,
title = {Designing for video engagement on social networks: a video marketing case study},
author = {Nikki Serapio and B. J. Fogg},
year = {2009},
doi = {10.1145/1541948.1541998},
url = {http://doi.acm.org/10.1145/1541948.1541998},
tags = {case study, social},
researchr = {https://researchr.org/publication/SerapioF09},
cites = {0},
citedby = {0},
pages = {39},
booktitle = {Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings},
editor = {Samir Chatterjee and Parvati Dev},
volume = {350},
series = {ACM International Conference Proceeding Series},
publisher = {ACM},
isbn = {978-1-60558-376-1},
}