Nikki Serapio, B. J. Fogg. Designing for video engagement on social networks: a video marketing case study. In Samir Chatterjee, Parvati Dev, editors, Persuasive Technology, Fourth International Conference, PERSUASIVE 2009, Claremont, California, USA, April 26-29, 2009. Proceedings. Volume 350 of ACM International Conference Proceeding Series, pages 39, ACM, 2009. [doi]
Abstract is missing.