Making it Personal: How Personalization Affects Trust Over Time

Catharina M. Serino, Christopher P. Furner, Cindi Smatt. Making it Personal: How Personalization Affects Trust Over Time. In 38th Hawaii International Conference on System Sciences (HICSS-38 2005), CD-ROM / Abstracts Proceedings, 3-6 January 2005, Big Island, HI, USA. IEEE Computer Society, 2005. [doi]

Abstract

Abstract is missing.