Fuzzy target selection in direct marketing

Magne Setnes, Uzay Kaymak, H. R. van Nauta Lemke. Fuzzy target selection in direct marketing. In Proceedings of the IEEE/IAFE/INFORMS 1998 Conference on Computational Intelligence for Financial Engineering, CIFEr 1998, New York City, USA, June 25, 1998. pages 92-97, IEEE, 1998. [doi]

Authors

Magne Setnes

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Uzay Kaymak

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H. R. van Nauta Lemke

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