Social Influence and Willingness to Pay for Massively Multiplayer Online Games: An Empirical Examination of Social Identity Theory

Andrew J. Setterstrom, J. Michael Pearson. Social Influence and Willingness to Pay for Massively Multiplayer Online Games: An Empirical Examination of Social Identity Theory. CAIS, 44:2, 2019. [doi]

Authors

Andrew J. Setterstrom

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J. Michael Pearson

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