Head over Feels? Differences in Online Rating Behavior for Utilitarian and Hedonic Service Aspects

Janina Seutter, Jürgen Neumann. Head over Feels? Differences in Online Rating Behavior for Utilitarian and Hedonic Service Aspects. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Abstract

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