Zhenquan Sha, Qinhu Ji, Penghui Wu. The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers Intention of Word-of-Mouth: An Exploratory Research. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 4812-4816, IEEE, 2010. [doi]
@inproceedings{ShaJW10,
title = {The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers Intention of Word-of-Mouth: An Exploratory Research},
author = {Zhenquan Sha and Qinhu Ji and Penghui Wu},
year = {2010},
doi = {10.1109/ICEE.2010.1209},
url = {http://dx.doi.org/10.1109/ICEE.2010.1209},
researchr = {https://researchr.org/publication/ShaJW10},
cites = {0},
citedby = {0},
pages = {4812-4816},
booktitle = {The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings},
publisher = {IEEE},
}