Zhenquan Sha, Qinhu Ji, Penghui Wu. The Effects of Perceived Marketing Ethics and Trust of B2C Dealers on Online Consumers Intention of Word-of-Mouth: An Exploratory Research. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 4812-4816, IEEE, 2010. [doi]
Abstract is missing.