Consumer Behavior and Purchase Intention with Reference to Brand Name and their Country of Origin in Pakistan

Muhammad Shahbaz Shabbir, Shabana Kirmani, Kashif ur Rehman, Rauf Ahmed Sheikh. Consumer Behavior and Purchase Intention with Reference to Brand Name and their Country of Origin in Pakistan. In Hamid R. Arabnia, Azita Bahrami, editors, Proceedings of the 2008 International Conference on E-Learning, E-Business, Enterprise Information Systems, and E-Government, EEE 2008, July 14-17, 2008, Las Vegas, Nevada, USA. pages 439-448, CSREA Press, 2008.

Abstract

Abstract is missing.