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The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy

Hamidreza Shahbaznezhad, Rebecca Dolan, Arvind K. Tripathi. The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy. In Wooje Cho, Ming Fan, Michael J. Shaw, Byungjoon Yoo, Han Zhang 0001, editors, Digital Transformation: Challenges and Opportunities - 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers. Volume 328 of Lecture Notes in Business Information Processing, pages 109-117, Springer, 2017. [doi]

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Hamidreza Shahbaznezhad

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Rebecca Dolan

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Arvind K. Tripathi

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