Hamidreza Shahbaznezhad, Rebecca Dolan, Arvind K. Tripathi. The Power of Facebook and Instagram Fans: An Exploration of Fan Comments and Their Effect on Social Media Content Strategy. In Wooje Cho, Ming Fan, Michael J. Shaw, Byungjoon Yoo, Han Zhang 0001, editors, Digital Transformation: Challenges and Opportunities - 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers. Volume 328 of Lecture Notes in Business Information Processing, pages 109-117, Springer, 2017. [doi]
Abstract is missing.