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The Art of listening on Social Media Platforms: How firms Follow Users on Social Media Fan pages

Hamidreza Shahbaznezhad, Arvind K. Tripathi. The Art of listening on Social Media Platforms: How firms Follow Users on Social Media Fan pages. In 24th European Conference on Information Systems, ECIS 2016, Istanbul, Turkey, June 12-15, 2016. 2016. [doi]

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