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Price optimization with reference price effects: A generalized Benders' decomposition method and a myopic heuristic approach

Seyed Shervin Shams-Shoaaee, Elkafi Hassini. Price optimization with reference price effects: A generalized Benders' decomposition method and a myopic heuristic approach. European Journal of Operational Research, 280(2):555-567, 2020. [doi]

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