Combined Regression and Tripletwise Learning for Conversion Rate Prediction in Real-Time Bidding Advertising

Lili Shan, Lei Lin 0001, Chengjie Sun. Combined Regression and Tripletwise Learning for Conversion Rate Prediction in Real-Time Bidding Advertising. In Kevyn Collins-Thompson, Qiaozhu Mei, Brian D. Davison 0001, Yiqun Liu, Emine Yilmaz, editors, The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval, SIGIR 2018, Ann Arbor, MI, USA, July 08-12, 2018. pages 115-123, ACM, 2018. [doi]

Abstract

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