Siqing Shan, Fan Hua, Qinqin Zeng. B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2222-2225, IEEE, 2010. [doi]
Abstract is missing.