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Generative AI or Real Users? Investigating the Relative Impact of Generative AI vs. Humans on Online Review Quality

Guohou Shan, Shizhen Jia. Generative AI or Real Users? Investigating the Relative Impact of Generative AI vs. Humans on Online Review Quality. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4046-4055, ScholarSpace, 2024. [doi]

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